Privacy Policy

Fortelk (“Fortelk”, “we”, “us”, “our”) provides an AI growth engine for businesses: AI employees that answer, qualify, follow up, book appointments, and track revenue conversations across WhatsApp, phone calls, web chat, website forms, and email — always with clear human handoff.

This Privacy Policy covers our marketing website at fortelk.com, our platform at app.fortelk.com, and the messaging and calling services we operate for our business clients, including services built on the WhatsApp Business Platform provided by Meta Platforms, Inc. (“Meta”).

Questions about this policy or your data can be sent to ok@fortelk.com.

We handle personal information in two distinct roles:

• As a business (data controller). When you visit our website, submit a form, book a strategy call, message us on WhatsApp, or otherwise contact Fortelk directly, we decide how that information is used and this policy applies in full.
• On behalf of our clients (data processor). When our AI employees handle conversations for a client business — for example answering that business's WhatsApp messages or calls — we process end-customer information under that client's instructions. The client's own privacy policy governs that data; we act as their service provider and use the data only to deliver the contracted service.

Depending on how you interact with us, we may collect:

• Contact details — name, email address, phone / WhatsApp number, company name, and role, typically provided through our forms or booking pages.
• Business context — industry, goals, lead volumes, and other details you share when discussing or configuring our services.
• Conversation records — the content and metadata of messages, calls, chats, and emails exchanged with us or with AI employees we operate, including WhatsApp message content and delivery status.
• Scheduling data — appointment times and calendar availability you share when booking meetings.
• Usage and attribution data — pages visited, referral source, and campaign parameters (such as UTM tags), used to understand which channels lead to real conversations.

We do not knowingly collect data from children under 16, and our services are directed at businesses.

• To respond to enquiries, schedule calls, and provide our services.
• To operate AI-assisted conversations: answering questions, qualifying interest, following up, and booking appointments — with escalation to humans when needed.
• To review conversation quality, train our team, and improve our workflows.
• To send service updates and, where permitted, relevant marketing you can opt out of.
• To measure which marketing sources create genuine opportunities.
• To comply with legal obligations and enforce our agreements.

We use the WhatsApp Business Platform to send and receive WhatsApp messages. When you communicate with Fortelk or with a business we serve over WhatsApp:

• Your WhatsApp phone number, profile name, and message content are processed by us (or on behalf of our client) to handle the conversation.
• Messages are transmitted through Meta's infrastructure and are also subject to the WhatsApp Privacy Policy and Meta Privacy Policy.
• We only message people who have initiated a conversation or given their number with consent to be contacted, and we use approved message templates where WhatsApp requires them.
• You can opt out at any time by replying “STOP” in the conversation or emailing ok@fortelk.com. We honour opt-outs promptly.

We use Meta Platform Data only to provide and improve the messaging experience described here — never to sell it or build advertising profiles.

We never sell personal information. We share it only with:

• Service providers that help us run our services — messaging (Meta / WhatsApp Business Platform), hosting and infrastructure (Vercel, Google Cloud, Supabase), transactional email (Resend), telephony and voice (Twilio, ElevenLabs), and AI model providers used to generate responses within our workflows. Each provider is bound to use the data only to provide their service to us.
• Our client, when a conversation is handled on that client's behalf — the conversation belongs to their customer relationship.
• Authorities, where required by law or to protect rights, safety, and security.

We keep personal information only as long as needed for the purposes above: lead and conversation records for the life of the business relationship and a reasonable period after, and data processed for clients for as long as our agreement with that client requires. When data is no longer needed, we delete or anonymise it.

We use encryption in transit, access controls, and reputable cloud infrastructure to protect personal information. No system is perfectly secure, but we limit access to people and systems that need it and review our practices as our services evolve.

Depending on where you live, you may have the right to:

• Access a copy of the personal information we hold about you.
• Correct inaccurate information or ask us to delete it.
• Object to or restrict certain processing.
• Withdraw consent for marketing at any time (reply STOP, or use any unsubscribe link).

To exercise any of these rights, email ok@fortelk.com. If your request concerns a conversation we handled on behalf of a client business, we may refer you to that business, or forward your request to them, since they control that data.

We serve clients in the GCC and internationally, and our service providers may process data in other countries (including the United States and the European Union). Where required, we rely on appropriate safeguards such as contractual protections with our providers.

We may update this policy as our services change. The effective date at the top reflects the latest revision; material changes will be highlighted on this page.

Fortelk — www.fortelk.com
Email: ok@fortelk.com